2020 was “transformative” for RB’s VMS brands

1 March 2021 - Deborah Wilkes

Reckitt Benckiser (RB) says 2020 was a “transformative” year for some of its vitamins, minerals and supplements (VMS) brands, as heightened awareness of health during the COVID-19 pandemic lifted its overall VMS sales by 32%. Sales of the Airborne immunity supplement more than doubled.